June 22, 2024

One Can Happen

The Healthy Lovers

Forecasting Strategy to Undergo a Paradigm Shift from Crisis to New Normal During COVID-19 Pandemic

The hair care market in US will witness an incremental growth of USD 1.15 billion during 2020-2024, according to the latest pandemic recovery-based research report by Technavio. Factors such as imposition of worldwide lockdowns have partially halted operations and affected supply chains and logistics. This has further impacted economies around the globe, resulting in an overall slowdown during 2020. However, businesses are gradually carving out unique pathways to recover from the COVID-19 crisis. With the exemption of lockdowns, growing incorporation of active social distancing and remote working, and surging entries of players in digital marketplaces, various industry and market conditions are likely to improve by early 2021.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200923005835/en/

Technavio has announced its latest market research report titled Hair Care Market in US 2020-2024 (Graphic: Business Wire)

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COVID-19 Highlights

  • Consumer Staples industry will have Positive impact due to the pandemic

  • Hair care market in US is expected to witness Positive growth during 2020-2024

  • Consumer Staples Industry will witness Direct impact during the forecast period

  • Hair care market growth in US is likely to Decrease in 2020 compared to 2019

Markets across the globe have faced the economic wrath of the pandemic and are dealing with uncertainties by banking on the online marketspace to reach out to a wider target audience. This hair care market in US research report encompasses all possible factors expected to drive the market growth and create opportunities for all the stakeholders in the supply chain. View detailed hair care market in US insights here: https://www.technavio.com/report/hair-care-market-in-us-industry-analysis

Key Hair Care Market in US Research Findings

  • A CAGR of over 1% is expected to be recorded in hair care market in US during 2020-2024

  • The launch of new and innovative products will boost the hair care market growth in US

  • Increasing demand for natural and organic hair care products will have a positive impact on the hair care market in US

  • Presence of counterfeit products is likely to create hindrance for the hair care Market in US

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Hair Care Market in US Vendor Participation Scenario

  • Market is Fragmented

  • Several leading companies in the market are focusing on restoring their economic activity

  • Vendors are concentrating on growth prospects from fast-growing segments while retaining their positions in slow-growing segments.

  • Prominent hair care market players in US are Amway Corp., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., L’Oréal SA, LVMH Moët Hennessy Louis Vuitton, Revlon Inc., The Estée Lauder Co. Inc., The Procter and Gamble Co., and The Unilever Group.

With more companies navigating the pandemic gradually, this research analysis can be personalized to create a recovery path for the market participants. Try out our $1000 Worth Free Report Customization by Speaking to our Analyst or Industry Expert

Key Considerations for Market Forecast

  • Products and services used to manage or contain the spread of COVID-19 virus

  • Products and services used for the treatment of COVID-19 virus

  • Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior

  • Optimistic, base case, and pessimistic scenarios for all markets as the impact of pandemic unfolds

  • Pre- and post-COVID 19 market estimates

  • Quarterly impact analysis as the spread reaches global level and updates on market estimates

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Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem

  • Value chain analysis

Market Sizing

Five Forces Analysis

Market Segmentation by Product

  • Market segments

  • Comparison by Product placement

  • Shampoo – Market size and forecast 2019-2024

  • Hair color – Market size and forecast 2019-2024

  • Conditioner – Market size and forecast 2019-2024

  • Others – Market size and forecast 2019-2024

  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments

  • Comparison by Distribution channel placement

  • Offline distribution channel – Market size and forecast 2019-2024

  • Online distribution channel – Market size and forecast 2019-2024

  • Market opportunity by Distribution channel

Customer landscape

Drivers, Challenges, and Trends

  • Market drivers

  • Volume driver – Demand led growth

  • Volume driver – Supply led growth

  • Volume driver – External factors

  • Volume driver – Demand shift in adjacent markets

  • Price driver – Inflation

  • Price driver – Shift from lower to higher priced units

  • Market challenges

  • Market trends

Vendor Landscape

  • Overview

  • Landscape disruption

Vendor Analysis

  • Vendors covered

  • Market positioning of vendors

  • Amway Corp.

  • Coty Inc.

  • Henkel AG & Co. KGaA

  • Kao Corp.

  • L’Oréal SA

  • LVMH Moët Hennessy Louis Vuitton

  • Revlon Inc.

  • The Estée Lauder Co. Inc.

  • The Procter and Gamble Co.

  • The Unilever Group


About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200923005835/en/


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